梯子设计 | 杭州GOOBGS旗舰店

空间是产品的盒子，抛开风格的界定，不依附于当下、风格的流行，任由时光变迁，而自成一派。

Space is the box of products. It sets aside the definition of style, does not attach to the current and popular style, and allows time to change, and becomes its own style.

∇ 项目与周边城市环境鸟瞰，aerial view of the project and surrounding environment

项目位于杭州市临平区临平新城艺尚小镇，艺尚创谷中心19幢，区域以时尚服装等产业为主体，兼具时尚、设计发布、教育培训、时尚产业拓展、时尚旅游休闲、跨境电子商务和金融商务等六大功能，把推进国际化、体现文化特色与加强互联网应用相结合，打造集高端设计研发、智能生活制造、时尚、艺术传播、展示体验消费及人才创业创新为一体的时尚中心。

The project is located in Yishang Town, Linping New Town, Linping District, Hangzhou City, Building 19, Yishang ChuangValley Center. The area is dominated by fashion clothing and other industries, and has six functions including fashion, design and release, education and training, fashion industry development, fashion tourism and leisure, cross-border e-commerce and financial commerce. It combines promoting internationalization, reflecting cultural characteristics and strengthening Internet application. To build a fashion center integrating high-end design and development, intelligent life manufacturing, fashion, art communication, display experience consumption and talent entrepreneurship and innovation.

∇ 项目概览，Overall view

鸟瞰区位优势，双立面都是临街展示店面，在设计时需要充分关注对外展开的形象，有调性的同时兼顾品牌本身大气、简约的形象，引导顾客的同时要体现品牌大气 简约 精致的终端形象。

A bird’s eye view of the location advantage, the double facades are street display stores, in the design need to pay full attention to the image of external development, tonality while taking into account the brand itself atmosphere, simple image, guide customers at the same time to reflect the brand atmosphere simple and exquisite terminal image.

∇ 店铺正面，Storefront

白天的时候，透光的艺术玻璃像高级白装层层叠叠的裙褶。顶上长挑的屋檐顶面采用镜面材质，将室内场景向外延伸。

During the day, the transparent art glass is layered like the pleats of haute white.The roof of the long cantilevered eaves is made of mirror material, extending the interior scene outward.

∇ 店铺入口，the store’s entrance

入口采用倒退空间，以退为进，经由地垫过渡进入室内。采用柔和光线，先抑后扬的空间处理方式，让进店的顾客有种豁然开朗的感受。设计师希望顾客在进入GOOBGS空间时，能同时享受品牌特有的情绪氛围，这种氛围设计师希望是气质与气场并存的，而非特定的颜色与造型。

The entrance adopts the backward space to enter, and enters the room through the transition of the floor mat. The use of soft light, the first suppression after Yang space treatment, so that customers have a sense of enlightenment. The designer hopes that when customers enter the GOOBGS space, they can enjoy the unique emotional atmosphere of the brand at the same time. This kind of atmosphere is expected to coexist with temperament and aura, rather than specific colors and shapes.

∇ 展示区一览，display area