展厅展馆中产品陈列的100种设计形式-数艺网

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展厅展馆中产品陈列的100种设计形式: 2023-04-02

前言

foreword

展厅中产品陈列的主要作用

展厅中产品陈列的主要作用是用来传达销售产品的详细信息，很多企业的产品展厅参展者第一眼看过去会觉得很震撼，很大气，但是再看两眼就没意思了，很有可能是因为所展示的产品没有展示逻辑，致使观展者不会留下深刻的印象，整个展厅设计应该是以突出展品的特点和优点为目的，让参观者产生互动和共鸣，所以整体设计思路应围绕展品展开，切勿偏主题。

The main function of the product display in the exhibition hall is to convey the detailed information of the products sold. The exhibitors of the product exhibition hall of many companies will feel very shocking and atmospheric at first glance, but it will be boring to look at it twice. It is very likely that it is Because the displayed products have no display logic, the visitors will not be deeply impressed. The entire exhibition hall design should be aimed at highlighting the characteristics and advantages of the exhibits, so that the visitors can interact and resonate. Therefore, the overall design ideas should focus on Exhibits unfold, don't be partial to the theme

#01

展厅中产品陈列的意义是什么

What is the significance of product

display in the exhibition hall?

1、演示产品的性能：有专门的服务人员展示和讲解产品的新功能，让客户充分了解产品的细节。

2、介绍厂家：在产品展示的过程中，还可以介绍产品的生产背景，比如公司现状，发展前景等。

3、品牌建设：通过产品展厅让更多的人了解自己的产品，你可以很好的建立自己的品牌。

4、厂家与客户的沟通互动：在展厅内，厂家与客户可以直接沟通，免去预约的麻烦，合作率更快。

5、签约：如果双方达成一致，也可以直接在展厅签约。

1. Demonstrate the performance of the product: There are special service personnel to show and explain the new functions of the product, so that customers can fully understand the details of the product.

2. Introduce the manufacturer: In the process of product display, you can also introduce the production background of the product, such as the company's current situation and development prospects.

3. Brand building: Let more people know about your products through the product exhibition hall, and you can build your own brand well.

4. Communication and interaction between manufacturers and customers: In the exhibition hall, manufacturers and customers can communicate directly, avoiding the trouble of making an appointment, and the cooperation rate is faster.

5. Signing: If both parties reach an agreement, they can also sign the contract directly in the exhibition hall.

#02

展厅中产品陈列如何提升视觉效果

How to improve the visual effect of

product display in the exhibition hall

在企业产品展厅设计中，首先要明确中心展区，避免主展区的缺失。在展厅最突出的位置和空间打造视觉中心，重点展示主推送产品，并与周边产品展示互相呼应。从视觉原理上看，两者的有对比，主次分明，主体就越引人注目。同时，还要兼顾产品展示的连贯性，先将观众的视觉注意力集中到展厅的主要部位，再逐渐延伸到其他子区域，做到整个展厅风格和谐一致。此外，还要符合审美要求，在展示产品时充分挖掘展品的特点，增强参观者印象；并在排上采取适当的组合，布局精美，循序渐进，避免无序紊乱，增加视觉舒服度。

In the design of the enterprise product exhibition hall, the central exhibition area must first be defined to avoid the lack of the main exhibition area. Create a visual center in the most prominent position and space of the exhibition hall, focus on displaying the main push products, and echo with the surrounding product displays. From the perspective of visual principle, the contrast between the two, the primary and secondary are clear, the more eye-catching the subject. At the same time, it is necessary to take into account the coherence of product display, first focus the audience's visual attention on the main parts of the exhibition hall, and then gradually extend to other sub-areas, so that the style of the entire exhibition hall is harmonious and consistent. In addition, it is necessary to meet the aesthetic requirements, fully excavate the characteristics of the exhibits when displaying the products, and enhance the impression of the visitors; and take appropriate combinations on the row, the layout is exquisite, and the progress is gradual, so as to avoid disorder and increase the visual comfort.

#03

展厅中产品陈列的区域规划

How large should the product display

area in the exhibition hall be

有效展示面积，在cad中有应该有体现，整个设计空间的区域分布，决定了观展线路、展品摆放位置等，这些都是前期设计师需要考虑到的因素。一个容易让人产生深刻印象的展厅，除了声光电的结合，还需要有能够烘托出展品的物品，例如一朵美丽的鲜花需要有绿叶的衬托，这样才能让观展者印象深刻。另外展示产品一定要有逻辑的展示，而不是一味地堆砌在一起，那就只能叫产品仓库了。

The effective display area should be reflected in CAD. The regional distribution of the entire design space determines the route of viewing the exhibition, the placement of exhibits, etc. These are factors that designers need to consider in the early stage. In an exhibition hall that is easy to make a deep impression, in addition to the combination of sound and light, it also needs to have items that can highlight the exhibits. For example, a beautiful flower needs to be set off by green leaves, so as to impress the audience. In addition, the display products must be displayed logically, rather than blindly stacked together, it can only be called a product warehouse.

-End-

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