据绿润百科网站「詠恆啲诺琂」消息,近日,保利时光印象,日常生活中听得到印象最深的广告「经验」引发热议,保利时光印象同样引起许多争议,对此众网友各抒己见。但到底是怎么回事呢?绿润百科为您解答。

日常生活中听得到 印象最深的 广告

1、白加黑。白加黑确定了干脆简练的广告口号为“治疗感冒,黑白分明”,所有的广告传播的核心信息是“白天服白片,不瞌睡;晚上服黑片,睡得香”;

2、舒肤佳。舒肤佳的成功自然有很多因素,但关键的一点在于它找到了一个新颖而准确的“除菌”概念。在中国人刚开始用香皂洗手的时候,舒肤佳就开始了它长达十几年的“教育工作”,要中国人把手真正洗干净看得见的污渍洗掉了;

3、脑白金。脑白金吆喝起于中国礼品市场,在中国,如果谁提到“今年过节不收礼”,随便一个人都能跟着说“收礼只收脑白金”。 脑白金已经成为中国礼品市场的第一代表;

4、 农夫山泉。农夫山泉,甜并快乐着。农夫山泉只从千岛湖取水,直接表现来自于概念创意“农夫山泉有点甜”;

5、五粮液。最具实力、最抢位置的广告词为“五粮液为您报时”,五秒后新闻联播开始。

保利时光印象

保利时光印象是北京保利文化集团旗下的一款文化旅游产品,是一次沉浸式文化体验。该项目位于北京市顺义区于家务乡黄土店村,占地6800平方米,是一个以“时间”为主题的文化园区,融合了多种艺术形式与当代科技,将传统文化与现代科技完美结合,带给游客前所未有的感受。

在保利时光印象里,游客可以感受到各种风格的表演,包括中国古典文化、民间传统文化、西方现代流行文化等,而这些表演和演员都非常优秀。此外,在园区里游客可以近距离欣赏到传统文化的经典之作,包括第一部长篇章回小说《红楼梦》、曹雪芹手稿等,还有一座世界巨匠让·莫奈的主题展览,让游客在零距离接触中收获文化上的享受。

对于一些喜欢体验科技创新的游客来说,在保利时光印象里也会有很多令人兴奋的科技元素。例如,小艺(一个迷你大脑)可以通过游客的语音和动作与之互动。而且,漂浮在空中的激光头盔和壁画模拟的时光隧道,也是保利时光印象的特色之一。

【英文介绍/For English】:

1. White plus black. Baijiahei decided on a simple and concise advertising slogan as "Cure colds, black and white", and the core message of all advertisements is "Take white tablets during the day and don't fall asleep; take black tablets at night and sleep soundly";

2. Safeguard. Safeguard's success naturally has many factors, but the key point is that it has found a novel and accurate "sterilization" concept. When Chinese people just started to wash their hands with soap, Safeguard started its "education work" that lasted more than ten years, asking Chinese people to really clean their hands and wash away the visible stains;

3. Melatonin. Melatonin shouting originated in the Chinese gift market. In China, if someone mentions "no gifts for this year's festival", anyone can follow along and say "only melatonin is accepted for gifts". Melatonin has become the first representative of the Chinese gift market;

4. Nongfu Spring. Nongfu Spring is sweet and happy. Nongfu Spring only draws water from Qiandao Lake, and the direct expression comes from the concept idea "Nongfu Spring is a bit sweet";

5. Wuliangye. The most powerful and most sought-after advertising slogan is "Wuliangye will tell you the time", and the news broadcast will start five seconds later.